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Modefabriek SS13 Goliath

Modefabriek SS13 Goliath

The Goliath Sportswear exhibition stand I recently designed for the Modefabriek fair is an almost exact replica of the Goliath flagship store in Rotterdam. It includes the signature Poul Cadovius Royal System and a kick-ass fake store window with a door that leads to an extra storage space. Props were well-chosen but kept to an absolute minimum to provide the excellent new Goliath spring / ... Read More »

Modefabriek SS13 Cruyff

Modefabriek SS13 Cruyff

Bold and gold on the outside, football luxury on the inside – that was the concept for the July 2012 Modefabriek exhibition stand which I designed for shoe and apparel brand Cruyff. The concept of the fence gave the stand an air of exclusivity and turned a lot of heads. The pattern, which includes elements of the Cruyff logo, was join effort with my ... Read More »

Modefabriek / Cruyff Classics

Modefabriek / Cruyff Classics

How do you present four totally different shoe brands on a seventy-five square meter surface at the visually very loud Modefabriek fair in Amsterdam? By physically separating them, I managed to give each brand enough space to breathe. The colorful Cruyff Classics brand provided me with another dilemma: Should I choose a neutral background and let the shoes speak for themselves or create a ... Read More »

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