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Screw uniformity – here’s Bernhard Willhelm 3000!

Do you know that joke about the Dutch design blogger who went to MOCA Los Angeles to see the ultracool Bernhard Willhelm 3000 exhibition? Well, neither do I – because he didn’t go. Another week and another exhibition I have to miss because everything seems to be happening outside the Netherlands at the moment. Which reminds of another joke that the English apparently used to tell about how you should move to the Netherlands when the earth comes to an end because everything always happens fifty years later over here.

Anyway – the show must go on! Fashion designer Bernhard Willhelm has designed (and I quote here) ‘a site-specific work at MOCA’s PDC gallery that functions as a sculptural installation with a fashion sensibility and includes video, photography, and displays of ephemera and objects curated by us. A meditation on the future of commerce and a ‘thinking-forward exhibition’ in response to the uniformity of fashion in the 21st century. A forecast of the fashion experience in the 22nd century.’ Pretty out there, but you have to admit that it all looks frightfully cool in an anti-establishment kind of way AND has tons of visual ideas worth exploring.

BTW – before you hop over to whatever’s next on your daily internet reading list, make sure you check out the rest of Bernhard Willhelm’s site. There’s some great fashion styling to be found if that’s your thing and then there’s this video that brought a smile to my face on an otherwise boring morning:

 

Bernhard Willhelm 3000 at MOCA

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Photography by Josh Paul Thomas, Evan Moffitt, Jutta Kraus and Brian Forrest

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