The big finale of the Histor 101 Karakters campaign finally rolled around yesterday and so I went to the Piet Hein Eek Studio in Eindhoven to see how the 101 prize winners would paint their 101 cabinets using – what else? – Histor Perfect Finish paint. Over 2,000 people had submitted a design – a stunning number that goes to show that the future of advertising is giving consumers the opportunity to interact with the brand and share their experiences. We were greeted by the man himself, got a presentation on color trends by Histor (riveting stuff), toured the studio and then got to see the prize winners in action. It was a great ending of a great campaign thanks to advertising agency Lemz, the wonderful people at Histor and, last but not least, the Sanoma BlogToday team of bloggers. I took loads of pictures of the event and spent all morning Photoshopping them so you’d better scroll through them slowly! Oh and in case you’re wondering – that big multi-colored wall is by artist Jan van der Ploeg, the ceramic cabbages by Nanda Smits / Amaro Creative Industries and the giant black stove is a Bullerjan.
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